The idea for JUHD started during our freshman year of university.

What began as a simple conversation about creating a gym clothing brand slowly turned into something we wanted to build for real.

At first, we had a completely different name and idea. Over time, both changed, but one thing stayed the same: we wanted the brand to have a Saudi identity. That's why we kept the Arabic letter ج in the logo and eventually named the brand JUHD, the Arabic word for effort.

Neither of us had any experience in clothing. We learned everything as we went.

Over the next year, we spent  hours searching for manufacturers, ordering samples, redesigning the website, changing packaging, and making plenty of mistakes along the way. Looking back, we rushed into a lot of decisions simply because we were excited to get started.

Our first idea wasn't even this shirt. We originally planned to make compression wear before eventually deciding on an athletic fit tee instead.

Finding the right fit and even the exact shade of green we had in mind turned out to be much harder than we expected. What we thought would take a few months became well over a year of learning, refining, and starting over.

Today, JUHD is still just two university students building something we're proud of, one release at a time.

We're not trying to pretend we're a huge company.

We're just getting started.